Olympic Supply Company

Since 1948, Olympic Supply Co. has been serving the Independent Bicycle Dealer the only way we know how… by having an almost zealous attention to you, the dealer

What we do

At Olympic, our sales reps aren’t there to force product into your store, force heavy sales for short term gains, or pressure you to stock items that don’t work for you, your store, and your market.

As partners in the cycling industry, we help analyze your customer base and suggest a line of parts and accessories that complements your business.

At Olympic Supply, our main focus is on customer service. This means that our reps are more than just order takers and returns processors; they will include you in their rounds and most customers see their rep once every two weeks.

What we did

Back in the late 1940s (1948 to be exact), Olympic Supply was just a dream of Alphonse Goniu. Being a serial entrepreneur and notorious bootstrapper, Al started Olympic Supply after dabbling in many post-depression era business ventures.

It started in the wake of Rezid Corporation, a distributor of chemicals, but the partnership dissolved and Al needed a new business to pursue.

Back in the day

Over the years, Al’s oldest son Donald joined the company and Olympic Supply started to shift it’s focus towards bicycles. Through the years, Olympic had represented Raleigh, Eddy Merckx, Falcon, and Takara to name a few.

1948 – Olympic Supply Company opens for business. We begin by selling bicycles, models, model paints, trains, and slot cars. Our main bicycle customers are small hardware stores, as Independent Bicycle shops were few and far between. Trikes and Pedal cars were also popular items.

1965 – Olympic builds a 10,000sf warehouse on 5711 West Douglas Avenue in Milwaukee. It is 3 blocks from the Evinrude factory.

1970’s – Bike lines included Huffy, Falcon, Eddy Merckx, Zebrakenko, and Olympic Sport. Ended hobby sales in the late 70’s.

1990’s -- Olympic stops distribution of bicycles

2007 – Olympic Starts selling products online to IBD’s

2016 – Olympic begins importing the Reid bicycle line

2018 - Celebrate 70 years in business

1950’s – Olympic moves from State Street in downtown Milwaukee to Vilet Street. The new building is quite a bit larger, and offered a basement. Huffy is the main bike line.

1960’s – Bike lines included Huffy, Raleigh, Rudge, Triumph, BSA, Bianchi. Hobbies still outselling bicycles.

1980’s – Bike line included Takara Bicycles

1998 – Olympic adds 5000sf to 5711 W Douglas Building

2008 – First full color catalog

2017 - Olympic moves to 7528 N Teutonia Avenue in Milwaukee nearly doubling their old space.

2019 -- New State-Of-The-Art website.

1948 – Olympic Supply Company opens for business. We begin by selling bicycles, models, model paints, trains, and slot cars. Our main bicycle customers are small hardware stores, as Independent Bicycle shops were few and far between. Trikes and Pedal cars were also popular items.

1950’s – Olympic moves from State Street in downtown Milwaukee to Vilet Street. The new building is quite a bit larger, and offered a basement. Huffy is the main bike line.

1960’s – Bike lines included Huffy, Raleigh, Rudge, Triumph, BSA, Bianchi. Hobbies still outselling bicycles.

1965 – Olympic builds a 10,000sf warehouse on 5711 West Douglas Avenue in Milwaukee. It is 3 blocks from the Evinrude factory.

1970’s – Bike lines included Huffy, Falcon, Eddy Merckx, Zebrakenko, and Olympic Sport. Ended hobby sales in the late 70’s.

1980’s – Bike line included Takara Bicycles

1990’s -- Olympic stops distribution of bicycles

1998 – Olympic adds 5000sf to 5711 W Douglas Building

2007 – Olympic Starts selling products online to IBD’s

2008 – First full color catalog

2016 – Olympic begins importing the Reid bicycle line

2017 - Olympic moves to 7528 N Teutonia Avenue in Milwaukee nearly doubling their old space.

2018 - Celebrate 70 years in business

2019 -- New State-Of-The-Art website.